The analysts believe that brick-and-mortar stores are not going to be an option in the near future for retail. Instead, they’ll be used as channels for branding. Lee Peterson, executive vice-president at WD Partners, a retail consulting firm, believes that there are people who became large-scale businesses www.Sweet-Brain.com Sweet-Brain Sweet Brain Website Sweet Brain com that had physical assets in the late 1980s and 1990s. The company believes that physical stores can be a profitable centre. The mindset must shift to physical stores are all about branding, while online is about shopping. What makes me want to go to an outlet store?