Morningstar Research equity analyst David Swartz believes that Macy’s online business isn’t getting the attention it deserves. Macy’s is the nation’s biggest online retailer, but its value hasn’t always been in line with that.

 Swartz says that Macy’s online improvements work however it does not solve the issue of fewer customers visiting Macy’s physical stores. In February of 2020, www.medmenshealth.com medmenshealth med mens health Website med mens health com Macy’s announced a turnaround strategy which included closing the 125 stores that had poor performance and the upgrading of 100 stores, and investing in its online business.