Gennette said that 40% of the five million new customers that were introduced during the second quarter were directly from Macy’s online. Macy’s made investments www.lose-weights.us lose-weights lose weights Website lose weights us in data analytics to monitor the habits of customers’ shoppers and customize incentives and messages to their preferences.

 Macy’s also makes use of social media and digital messages to attract shoppers into their stores. However, analysts say that there aren’t enough many stores.